Winning in the global marketplace requires a different approach. More and more leading global competitors are addressing inefficiencies in their globalization efforts that occur when content is managed from the “document” perspective.

When the focus shifts from managing documents and content to managing the information used to create the content, companies begin integrating their product information lifecycle with their product lifecycle leading to significant benefits including reduced translation and documentation costs, higher data consistency and the ability to achieve simultaneous shipment objectives.

This approach requires a new analysis and understanding of product information and requires all functional areas - engineering, purchasing, manufacturing, marketing, sales and support - to work collaboratively on the creation and maintenance of the information. The pay off is smoother, more timely and accurate information flows throughout the entire organization and a reduction of complexity and cost typically associated with the technical authoring, editing, translation and publication processes.

Establishing a comprehensive product information management system ultimately allows the intellectual assets of an enterprise to be captured, reused, and leveraged, thus enabling accurate, target-specific information to be published on-demand throughout the world, in all languages and media.